Quick facts about Twitter

According to the World Wide Worx report on the South African Social Media Landscape 2014;

  1. Twitter has 284 million monthly active users, but the number of registered accounts is much higher, there are some 2 billion registered Twitter accounts, according to Twopcharts.
  2. Twitter saw the highest percentage growth among the major social networks, in South Africa - from 2,4-million to 5,5million – showing 129% growth in the last 12 months.
  3. In South Africa, no less than 85% of Twitter users are accessing the tool on their phones.
  4. South African corporations reveal that 79% of them are using Twitter (after Facebook – 93%)
  5. South Africa’s top 50 brands also reveal that they each have an average of 12,785 followers, with an average of 1,856 mentions a month. (The downside is that the average response time for these brands addressing customer issues on Twitter, is 271 minutes).
  6. The most followed Twitter brand is YouTube with 46 million followers.