Keep it ‘short and sweet’ – to 140 characters to be exact! On 21 March 2006, a simple messaging service was born with a five-word tweet. Fast forward 8 years and the service sees more than 500 million tweets per day and is worth over $30 billion... Mind-blowing, isn’t it?
Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Twitter is all about ‘following’ people (and being ‘followed’ back), @mentions, RT (retweets) and #hashtags.
Twitter is a great platform to use to raise awareness for an organisation/cause. Remember that on Twitter, thinking out loud is encouraged. The best way to start writing engaging Tweets is simply to start. Be human, be responsive and be humorous. Get creative and use engaging media, like photos and Vine videos (Twitter’s video. Practice makes perfect. Also remember that keeping a positive tone works wonders.