Storytelling Best Practices

The best stories are the ones that people remember - it moves them to share again and again and take action. Here are some tips on making your storytelling memorable.


People will forget what you said, 
People will forget what you did,
But people will never forget how you made them feel. 
- Maya Angelou

Use emotion

I’m not suggesting you tell a heart breaking story every time you put pen to paper, but when you write your article or donor proposal, ask yourself how reading this will make the donor feel. Put yourself in their shoes – will it encourage them to take action? Remember that emotions come in many forms, from despair to happiness and everything in between. Storytelling is not only about getting your readers to feel emotions of despair, but to leave them feeling good about the impact and difference your organisation is making.

Use pictures and videos

We all know a picture is worth a thousand words, when storytelling, the use of pictures to support your story is very important. Pictures get 12 times as many shares on Facebook and other social media as just plain text. See more in our section on Visual Storytelling.

Call to action

Ending off with a powerful call to action is essential to any story. A call to action can include any number of things. Identify what your needs are and ask for it. You may be needing money, volunteers for an upcoming event, second hand clothes, whatever it is, ask for it and be clear in your asking!

Today, every organisation can be a publisher. Be proud of your stories - they are worth sharing!