Writing for the Web

Web writing has it’s own style.  It’s direct, visual,  short and to the point. Here are a few common tips

 

  • Write relevant content and update often.
  • Put conclusions at the beginning. Use the inverted pyramid model. Get to the point in the first paragraph, then expand upon it.
  • Write only one idea per paragraph.  This makes pages easy to scan.
  • Use lists instead of paragraphs. Lists are easier to scan than paragraphs, especially if you keep them short.
  • Studies have shown that people can only reliably remember 7-10 things at a time. By keeping your list items short, it helps your readers remember them.
  • Write short sentences
  • Give a call to action, and action words. Tell your readers what to do. Avoid the passive voice.