Writing for the Web
Web writing has it’s own style. It’s direct, visual, short and to the point. Here are a few common tips
- Write relevant content and update often.
- Put conclusions at the beginning. Use the inverted pyramid model. Get to the point in the first paragraph, then expand upon it.
- Write only one idea per paragraph. This makes pages easy to scan.
- Use lists instead of paragraphs. Lists are easier to scan than paragraphs, especially if you keep them short.
- Studies have shown that people can only reliably remember 7-10 things at a time. By keeping your list items short, it helps your readers remember them.
- Write short sentences
- Give a call to action, and action words. Tell your readers what to do. Avoid the passive voice.