Storytelling and Developing Content
As nonprofits we often focus on telling people what we do, instead of who our work impacts and how. Storytelling is a vital skill to learn to help us develop messages that connect with people, advocate for our cause, and help us raise funds.
In this section, we look at resources to help you find and tell the stories of people impacted by your work, how visuals impact your storytelling, and how to develop content and repackage it for the web and various social media platforms.
A collection of books to inspire your inner storyteller.
The great news is your organisation has found a budget to hire a professional photographer to document its work. Now you need to create a contract and address copyright, which is the legal right for a person or organization to publish or perform a creative product such as a book, film or photograph.
Visuals have the power to elicit compassion and propel people to action – even change societies – in a way that words alone don’t.
You may have heard the term “editorial calendar” before but thought that was something just for magazines and newspapers. No – it’s for you, too. Put simply, it’s a calendar where you plan what kind of content your organisation will push out via your website, blog and social media accounts. The key word there is “plan.”
In NGO photography, your goal is most likely going to be to share about your programmes and the communities in which you work. To do this, you should approach taking photographs as if you are telling a story. Take several different photographs of the same situation so they can be combined to tell a story about a particular situation.
In photography, it’s not just what you take a photo of that counts – the way you lay out the scene is important too. The below tips are guidelines for creating powerful and effective compositions, and remember that it doesn’t have to be complicated. Practice these tips, and it will quickly become natural.
A few tips to help you avoid the most common mistakes when taking pictures.
More than ever, our world is overrun with visuals that compete for the attention of our audiences, institutional and individual donors, volunteers, partners, beneficiaries. Many non-profits don’t understand the value of visuals, or the right formula to capture powerful images and video that tell the story of an organisation’s vision and work.
Here are some examples of how photographs and video can be used to advance nonprofit communications.