Storytelling and Developing Content

As nonprofits we often focus on telling people what we do, instead of who our work impacts and how. Storytelling is a vital skill to learn to help us develop messages that connect with people, advocate for our cause, and help us raise funds.

In this section, we look at resources to help you find and tell the stories of people impacted by your work, how visuals impact your storytelling, and how to develop content and repackage it for the web and various social media platforms. 

 

 

What is a Story and How Do I Find One?

How do we define a story, and how do we find them in the course of our work?

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5 Ways You Should Be Using Story Assets

What are some of the ways you can use stories in your work?

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5 Inspiring Books to Help You Become a Better Storyteller

A collection of books to inspire your inner storyteller.

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Getting Started with Storytelling

Although not always easy, research shows that a great tool in a fundraiser’s bag is the ability to tell a good story. Storytelling, used well, is the single most powerful tool available to nonprofits.

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Storytelling Best Practices

The best stories are the ones that people remember - it moves them to share again and again and take action. Here are some tips on making your storytelling memorable.

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Understanding Photography Copyright

Understanding Photography Copyright

The great news is your organisation has found a budget to hire a professional photographer to document its work. Now you need to create a contract and address copyright, which is the legal right for a person or organization to publish or perform a creative product such as a book, film or photograph.

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Why You Need a Photography + Video Policy – And How to Write It

Why You Need a Photography + Video Policy – And How to Write It

Visuals have the power to elicit compassion and propel people to action – even change societies – in a way that words alone don’t.

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Creating an Editorial Calendar for Your Nonprofit

Creating an Editorial Calendar for Your Nonprofit

You may have heard the term “editorial calendar” before but thought that was something just for magazines and newspapers. No – it’s for you, too. Put simply, it’s a calendar where you plan what kind of content your organisation will push out via your website, blog and social media accounts. The key word there is “plan.”

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Tips for taking better pictures: Telling a story

In NGO photography, your goal is most likely going to be to share about your programmes and the communities in which you work. To do this, you should approach taking photographs as if you are telling a story. Take several different photographs of the same situation so they can be combined to tell a story about a particular situation.

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Tips for taking better pictures: Lighting

Taking photographs indoors can be tricky, because it is usually too dark and flash can cause problems. Here are some tips for ensuring you have great light in your photographs.

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Tips for taking better pictures: Ethics

Ethics in NGO photography is very important, particularly when working with children and vulnerable populations. The number one guideline to remember is Do No Harm.

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8 Tips for taking better pictures: Composition

In photography, it’s not just what you take a photo of that counts – the way you lay out the scene is important too. The below tips are guidelines for creating powerful and effective compositions, and remember that it doesn’t have to be complicated. Practice these tips, and it will quickly become natural.

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Tips for taking better pictures: Avoiding Common Mistakes

A few tips to help you avoid the most common mistakes when taking pictures.

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Does your organisation have bland or non-existent visuals? How to change

More than ever, our world is overrun with visuals that compete for the attention of our audiences, institutional and individual donors, volunteers, partners, beneficiaries. Many non-profits don’t understand the value of visuals, or the right formula to capture powerful images and video that tell the story of an organisation’s vision and work.

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Uses for photography and video in nonprofit communications

Here are some examples of how photographs and video can be used to advance nonprofit communications. 

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You've found your voice, now how do you use it?

We don't read on the screen the same way we read on paper, so we need to adjust our writing style accordingly. On the web, we tend to scan content quickly, picking up highlights, rather than read word-for-word.  

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Writing for the Web

Web writing has it’s own style.  It’s direct, visual,  short and to the point. Here are a few common tips

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How to get more mileage from your media

Where do you find content to tweet about or post on Facebook? Does your organisation generate enough content to keep your social media alive and active? 

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10 quick tips on writing for the web

10 quick tips on writing for the web

Let’s take a look at 10 vital points when it comes to writing web content for your nonprofit

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Finding your voice

Perhaps the easiest way to find your voice is to make sure your content is engaging. In terms of an NPO website, involve your readers, encourage them to do more and help them connect with the organization. Remember, people give to people, not to organisations or websites.

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