Social media is the use of web-based and mobile technologies for interactive communication. While your website may be used as a tool to broadcast information, social media allows you to share information and receive comments, as well as giving your community the opportunity to share information and content with you.
An activist in Egypt explained: “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."
How can this benefit my non-profit organisation?
- Learn and connect with related non-profit organisations globally; share resources and knowledge
- Reach a wider audience with your news; learn from your community's responses to your posts
- Further your cause by encouraging your supporters to use their networks to spread the word; social media is about sharing information
- Raise funds or support by teaching people about your cause; share interesting facts and statistics to encourage interest.