More Best Practices for your Nonprofit Facebook Page
Some Facebook strategy tips include:
- Weekly/Monthly Themes: Each week or month, pick one or two issues that your organisation focuses on, and find content relating to those issues. Mixing up too many different stories/themes can get confusing.
- Curation Platforms: Why spend valuable time searching for content? Let the content come to you. Services like Scoop.it and Spundge allow you to curate content based on keywords or themes.
Facebook Best Practices:
- Creating a clean and clear username for your Facebook page is a definite MUST!
It makes your organisation look professional - it is also easy to use when it comes to branding and marketing, to have a clean Facebook URL (ie; the NonProfit Network). Here are some great tips and steps to secure your Facebook Page web address.
- We all know it takes 30 seconds to make a first impression, or in this case, it could take a visitor to your Facebook page 30 seconds to lose interest and move on - **NB: Invest in quality graphic design for your Avatar (a.k.a. Profile Picture), Timeline Cover image and Tab Icons. Here is a great FREE site to use: www.canva.com (there are many others). Sharing good, clear photographs is also important.
- Add Facebook icons to your website and/or and e-newsletter/blog. This encourages “Likes” on your page and engagement which is key.
- Include additional information about your organisation, by using ‘Milestones’. This is different to the “About” tab.
These are important dates for your organistion (ie; the date you launched an important initiative, the date you reached a certain number of fans, the date you reached an important fundraising milestone etc). Milestones give your fans the opportunity to see the history of your organisation. Include nice images when you include a Milestone. Click here to learn how to add a Milestone.
- We all enjoy lazy Saturday and Sunday mornings – catching up on the week’s news! This is an ideal time to schedule posts in advance, so you’re included in Timeline feeds at those times. Do this with great images and by sharing your inspiring success stories. You may even want to ‘Boost’ your post by spending (a little) money on ensuring it really gets out there.
- Experiment using the Facebook events function (for your fundraising events). When fans RSVP/“Join” a Facebook event, the event is added to their Facebook calendar, it can also be seen on their friend’s timeline (which is a great marketing opportunity). Fans are also notified the day of the event to increase attendance. Be sure to add a link to your Facebook event when promoting events on your website and/or blog and e-newsletter to increase RSVPs and spread the word.
- We all know that a picture is worth a thousand words and that people react more deeply to visual representations than to words. USE THIS TO YOUR ADVANTAGE! Prioritise uploading photos over posting links – you can always include a link in a post that has an image. Research consistently demonstrates that photos receive more engagement than any other type of post.
- On the theme of keeping your page looking clean and professional, remember to use a URL ‘shortener’ when posting a link. Good sites to use are: Google or TinyURL. Posting looooooooong links can look untidy!
- When you have an important post to share or when a post already shared, gets quite a lot of engagement, pin it to the top of your page. This is a great feature to use from time to time.
- Add an address to your page (to add Facebook Location) to enable fans to “check-in” to your page and thus share your page with their fans when they “check-in”. Do this by adding your physical address to your page.
- ‘LIKE’ the fan pages of your (corporate) donors, other important organisations you wish to interact with and other important non-profit organisations. Just as you ‘Like’ a page in your personal capacity – as a Page, you can also ‘Like’ other pages. This is a great way to keep up to date with their news (it will appear in your newsfeed) – which then gives you the opportunity to engage with them.
- For some great examples of successful noprofit pages, click here (some of them are definitely worth your organisation “Liking” too).
Remember Facebook etiquette 101: When someone comments on your page, asks a question or challenges you on something you’ve posted, it is important to answer them - to reply and engage. If you feel the conversation could to be taken offline rather – ask for an email address/telephone number so you can contact them directly.
Facebook is definitely here to stay, so have fun with this popular social media platform, engage with others and watch how your organisation reaps some great rewards!