Quick facts about Facebook

  • More than two-thirds of its users log in every day and three-fourths do so on a mobile device.
  • There are 9,4-million active users in South Africa, up from 6,8-million users a year ago.
  • No less than 87% of Facebook users and 85% of Twitter users are accessing these tools on their phones.
  • 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.
  • South Africa’s top 50 brands reveal that they have an average of 58,000 Facebook fans each - growing at 4,8% a month.