Facebook, Oh Facebook – love it, or hate it, we think it’s here to stay and with more than 1 billion active users, Facebook is the largest social network in the world.

Facebook is an online social media platform founded on 4 February 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. What started out as an online platform socially connecting students between universities in the USA, grew to include high school students and then expanded exponentially including individuals, across many countries.

Remember there are some 50 million regularly active pages on Facebook, all vying for ‘Likes’, comments and shares, and you are also competing with social content which is primarily why people are on Facebook, so you need to stand out and be noticed! The potential opportunity Facebook has for nonprofit organisations is enormous, however as mentioned above, it is vital to have a clear strategy and to know what you are doing.