Your blog is your organisational voice. If advocacy is part of your organisation’s mission, you are missing a key opportunity if you don’t have a blog. Think of it as your personal publishing house for your op-eds.

>A blog is a website where you post your own frequent updates told from a personal perspective. (although they don’t have to be), and the structure and tone of a blog post is less formal than a traditional website. Posts are arranged by date, with the newest post appearing first. Blogs usually include a comments facility where the audience can leave comments, questions or information for you and other readers. Although blogging requires a sustained effort, it pays off in many positive ways.