The South African Nonprofits and Social Media Survey (2015 – 2016) shows that more than 80% of NPO’s do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social media, and almost one-third said they have no communications plan to guide their social media work. Despite this, the vast majority of South African nonprofit organisations are seeing positive benefits through using social media.
Learn how to evaluate your online media strategy.
Learn how to tell your stories.
Learn how to implement your online media strategy.
Learn how to communicate more effectively with online media.
This ebook is for you if:
- you are a nonprofit leader interested in using social media, but you don't know which platform to use or how to get started;
- you would like to use social media in a more structured and strategic way;
- you are trying to convince management to use social media in your organisation;
- you are wondering if you're wasting your time on social media.
This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy for your nonprofit. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these networks for your organisation. You will also learn how to develop a content calendar for your web and social media work.