[FREE EBOOK] Are we there yet? Evaluating your online media strategy for nonprofits

Learn how to evaluate your online media strategy.  


This ebook is for you if:

  • You would like to know if the resources you are investing in your website and social media are worthwhile;
  • You have developed an online media strategy but don’t know how to assess if your implementation is effective;
  • You would like to report on your online media work but you’re not sure what metrics or tools to use to assess your work.

The first book in the series, Mapping your online media strategy: A guide for nonprofits, developed a basic online media strategy for your nonprofit organisation. The second book, Finding your way with online media: An implementation guide for nonprofits, took the next step in this journey and helped translate your strategy into your organisation’s day-to-day work.

This third book in the series looks at how to measure and evaluate your online media work.