The South African Nonprofits and Social Media Survey (2015 – 2016) shows that more than 80% of NPO’s do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social media, and almost one-third said they have no communications plan to guide their social media work. Despite this, the vast majority of South African nonprofit organisations are seeing positive benefits through using social media.
In Nonprofits: We must break out of the Scrappiness Cycle, Vu Le talks about the extremely frugal nature of most nonprofits. “We are always scrimping, trying to find the best deals, trying to get stuff discounted or preferably free. … It has become a mindset that is ingrained in all of us. It is our donors’ money! We must save! We must be responsible!”
And while this is true, there are times when frugality actually costs the organisation.
The great news is your organisation has found a budget to hire a professional photographer to document its work. Now you need to create a contract and address copyright, which is the legal right for a person or organization to publish or perform a creative product such as a book, film or photograph.